Your website should be your strongest branch. But for many credit unions, it’s quietly hurting their ability to grow credit union membership—especially among younger, digital-first members.
You don’t need a massive marketing budget to build a powerful, member-friendly website. Here’s how small credit unions can go modern—without going broke.
The importance of updating your credit union’s website cannot be overemphasized. Your website is the cornerstone of your online marketing strategy for your credit union!
The goal is to create a website that is ranked favorably on major search engines like Google, so your site will show up when a user searches for the answers to their questions. Google has been notoriously secret about what algorithms they use to rank websites, and for good reason. Their focus in on making the search experience effortless for the user, not the websites.
The top goal at most credit unions is growth – for both your membership and loan departments. However, we see many credit union marketers ignoring one of the best tools in their arsenal for not only growth, but also retention. That tool is your credit union’s website and online presence.